FranchisingInternational Franchising
Welcome to the Butlers Chocolate Café
Since 1932 we at Butlers have devoted ourselves to bringing a little happiness to the world. We do this by means of our delicious chocolates. And, because nothing complements happiness like coffee, by means of our cafés.
The Butlers Chocolate Café? Well, imagine if you will, that the state of happiness had an embassy. That’s what we did.
We thought of a place where the ordinary world – the world that says you don’t have time right now to be happy – would have no jurisdiction. Somewhere individualistic, luxurious; somewhere that serves the highest quality coffee and chocolates in a stylish, welcoming and characterful setting.
We opened our first café in Dublin in 1998. And it was a great success. As a result, in the years since then, we have opened a further 14 Butlers Chocolate Cafés - in Dublin, Cork, Galway and New Zealand.
This experience has been extremely beneficial, giving us valuable time to work at improving the concept and developing the product range and service. We are proud to say that today in Ireland; Butlers Chocolate Cafés enjoy more success than ever.
In 2006 Butlers decided to launch the Butlers Chocolate Café concept on the international stage. And to do so by enlisting the help of capable and well-motivated franchisees. We reckoned that franchising would be the ideal way to introduce Butlers Chocolate Café to a broader audience. By combining the Butlers Chocolate Café brand with the expertise and local knowledge of franchisees ‘on the ground’, we could ensure that product and service quality would be maintained – with no restrictions on location.
In fact it was in Wellington, New Zealand - about as far away from our home town as it’s possible to be - that our franchisee Peter Kelly opened the first Butlers Chocolate Café outside Ireland.
For the purposes of testing the franchise model on the international market, it was the ideal location. With no local brand awareness, the concept would have to stand or fall on its own merits. We’re delighted to say that the response was excellent. In fact Wellington’s Butlers Chocolate Café has been a great success from the day it first opened its doors, so much so that Peter has now opened his second cafe with equally impressive results.
This experience convinced us that the franchise model shows great promise. Thus encouraged, we at Butlers are now committed to continue the roll-out of international franchise operations - on a phased basis and where suitable franchisees can be found. For further information you can download our International Franchise Brochure below.
