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History

Since our foundation in 1932, we have been striving for chocolate excellence. Just take a look at our history and you will see how proud we are to be bringing happiness to the world, one chocolate at a time.


1932

Ms. Marion Butler realises her ambition to create little moments of happiness through her chocolate making enterprise in Dublin’s Lad Lane.


1959

The company was purchased by Mr. Seamus Sorensen and he continues to run the business as a small specialist chocolatier.


1978

The next generation of the Sorensen family assume running of the business.


1984

The Butlers Irish Chocolates brand is born. It is named in memory of Ms Marion Butler, our original purveyor of happiness.


1988

Butlers Chocolates relocate from Lad Lane to the IDA Enterprise Centre in Pearse Street in Dublin.


1989

Butlers Chocolates first retail outlet opens in Dublin’s finest shopping street, Grafton Street, which is in the heart of Dublin City Centre.


1996

Due to continued growth and expansion, Butlers Chocolates relocate to a riverside location overlooking the river Liffey on Sir John Rogerson’s Quay Dublin 2.


1998

Butlers online mail order website www.butlerschocolates.com goes live, striving to bring happy chocolate moments to customers around the globe.

The inaugural Butlers Chocolate Café opens in a beautiful corner building on Dublin’s Wicklow Street offering a wide range of premium handcrafted chocolates and delectable hot and cold beverages, including Butlers Hot Chocolate.


1999

A new café on Chatham Street quickly follows suit.


2000

Butlers flagship café opens in Dublin Airport and the Nassau Street branch also opens in Dublin 2, across from the internationally renowned Trinity College.


2003

Butlers Chocolates relocate to a state of the art production facility in Clonshaugh, Dublin 17.

Butlers Chocolates is awarded the prestigious Brand Marketing Award from Bord Bia in the Irish Food and Drink Industry Awards. 


2004

Butlers Chocolates open its first café north of the Liffey at the top of Henry Street, Dublin 1.


2005

The first Butlers Chocolate Café outside Dublin is opened on Cork City’s Oliver Plunkett Street and Butlers Chocolate Café Dundrum was opened.


2006

Butlers open their eighth café on William Street, Galway.

Butlers Chocolate Café Kiosk opens in Heuston Train Station, Dublin 8.


2007

Butlers first international franchisee opens a café in New Zealand.

The Blanchardstown Shopping Centre, Dublin 15 welcomes the arrival of a new Butlers Chocolate Café.

Butlers Chocolate Café opens on Liffey Street, Dublin 1.

November - A second Butlers Chocolate Café is opened in Westfield Queensgate, New Zealand.

December - Butlers Chocolates open a new café in The Pavilions Shopping Centre, Swords.


2008

Butlers Chocolate Café wins two awards at the prestigious Shopfitting & Display Industry Awards 2008.

August - Butlers Crispy Praline wins a Gold Great Taste award.


2009

March - Butlers launch a new range of 100g chocolate bars, two of which go on to win Blas na hEireann awards.

October - Butlers are the very proud recipients of a highly acclaimed Frontier Award at TFWA Cannes.

November - Butlers first Chocolate Café franchise in Pakistan opens in Karachi.


2010

July - Butlers 100g Milk Chocolate with Hazelnuts bar wins a prestigious Gold Great Taste Award. 

December - Butlers Chocolate Café Clonshaugh opens at Butlers head office in Dublin. 


2011

February - Butlers Chocolate Experience opens at the end of February.

March - Butlers Chocolate Cafes Kiosks open two new Chocolate Café Kiosks in conjunction with their local franchise partner, at both the domestic and international departure lounges at Jinnah International Airport, Karachi.

April - A third New Zealand Butlers Chocolate Café opens in North City, Porirua.

November - Butlers Chocolates are crowned Food & Drink Exporter of the Year at the Irish Exporters Awards.


2012

February -  A new Butlers Chocolate Café opens in Coastlands, Paraparaumu 

March - A new Butlers Chocolate Café kiosk opens at Dolmen Mall, Karachi

April - Butlers extended visitor centre, the Butlers Chocolate Experience reopens – offering the ultimate chocolate discovery tour in Ireland.

August - Butlers celebrate their 80th birthday with the launch of a new luxury chocolate assortment.

August - Butlers Chocolates open a new Café in Sylvia Park, Auckland.

September -  Butlers launch a new range of twist-wrap chocolates in five scrumptious varieties.

October - Butlers first Chocolate Café in the UAE opens at the Sahara Mall, Sharjah

December - Butlers open their newest Café at the Jervis Shopping Centre, Dublin 1


2013

May - A ribbon-cutting celebration inaugurated the first Chocolate Café to open Abu Dhabi, with the Ambassador of Ireland as the guest of honor

August -  Butlers first Chocolate Café opens in Lahore

August - Butlers are awarded four Gold Great Taste Awards

 


2014

November - Butlers open their first Café in the Southwest region in the Crescent Shopping Centre in Limerick


2015

April - Butlers Chocolate Café Ranelagh opens its doors just in time for Easter! 

August - Butlers Raspberry Panna Cotta, one our delicious new Dessert Chocolates is awarded a Gold Great Taste Award!