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About Butlers Happiness Card

At Butlers, we like to think that we bring a little happiness to the world through our chocolates and by means of our Cafés. So we thought, why not bring a little extra happiness to our loyal customers and reward them with a lifetime of happiness through our new Butlers Happiness Card!

What is the Butlers Happiness Card?

The Butlers Happiness Card is a special reward card for Irish Butlers Chocolate Café customers. The Butlers Happiness Card entitles registered users to their 10th hot beverage free. Happiness Card holders can also avail of the facility to load a cash balance onto the card to spend in store or online here on

What rewards are available to me as a member?

Every registered user can enjoy their tenth hot beverage free at any Butlers Chocolate Café in Ireland.  

How to apply for a Butlers Chocolate Happiness Card

To apply for a Happiness Card, simply create an account here and from your dashboard, request a card, which will be posted out to you within 10 working days.  

How does the Butlers Happiness Card work and what offers are available to me as a member?

  • You will earn a hot beverage bonus point every time you purchase a hot beverage in Butlers Chocolate Cafés and you can enjoy your 10th hot beverage free on us!
  • Simply present your card at the till before your transaction, as hot beverage points cannot be added after the sale is completed.
  • Your card will be immediately credited with the Hot Beverage Bonus point earned from your transaction.
  • You can also take advantage of our load card facility in any Butlers Chocolate Café. Simply ask your Barista to credit your Butlers Happiness Card with your preferred cash amount and this will be added to the card to be used against future purchases.

Please note: You must present your card at the till before your transaction, as Hot Beverage Bonus points cannot be added after the sale is completed. Your card will be immediately updated with the Hot Beverage points earned from your transaction.

How do I claim my free Hot Beverage?

  • Once you pick up your Happiness Card, you can start earning Butlers Hot Beverage Bonus points straight away.
  • When you register your card, you will be able to redeem your 10th hot beverage free.
  • Hot Beverage Bonus points cannot be redeemed in exchange for cash and are valid for a 12-month period only.
  • All Hot Beverage Bonus points on a card that has been inactive for a 12-month period will expire and will be removed from your account.
  • The cheapest hot beverage will be redeemed from your bill.

New Irish Happiness Card Customers: Please note that all new happiness cards issued from 1st June 2015 must be registered in order to redeem your tenth hot beverage free. You can collect Hot Beverage bonus points straight away, but these will expire after 30 days if your happiness card remains unregistered.

Why should I register my Butlers Happiness Card?

  • You should register your card to protect your balances if your card is lost or stolen.
  • Registering your card will also mean that you can stay up to date with current offers available in store or online.
  • Customers in Ireland can register their cards here:
  • NZ customers can register their card here:

If my card is lost or stolen, what do I do?

Unfortunately, if you have not registered your Butlers Happiness card online, it is not possible for us to transfer your points.

How can I check my balance on my account?

Butlers Hot Beverage Points will be added immediately after your transaction has been completed and your till receipt will show your current balance. You can also check your points at

What if I have forgotten my card?

Unfortunately, points can only be added in-store at the time of purchase and cards must be presented at the start of the transaction.

Why do we ask for some personal information?

The information is supplied for security purposes e.g. if the card is lost. This information is securely held and will not be provided to third parties.

What if I don't want to be contacted by the programme?

When you register your Butlers Happiness card, you will be asked how you want to be contacted. If this box is ignored, you will automatically receive information we feel is relevant to you. You can request to be removed from the contact list at any time by logging into your account and updating your Butlers Happiness account details.

Will any third party see my data?

Personal details that you supply during the application process will be held by Butlers Chocolates in the strictest confidence. No supplied information will be divulged to anyone or any organisation outside of Butlers Chocolates without your required permission.

What happens to my cash balance if there is no longer a store close by?

Please contact Butlers Chocolates directly on 00 353 1 6710599 and we will be happy to assist you. 

By using your Butlers Happiness Card, you agree to our Terms and Conditions. We reserve the right to change our terms and conditions at any time.