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Happiness Information

At Butlers we like to think that we bring a little happiness to the world through our chocolates and by means of our Cafés. And so we thought, why not bring a little extra happiness to our loyal customers and reward them with a lifetime of happiness through the Butlers Happiness Card!

How to apply for a Butlers Chocolate Happiness Card (Ireland customers only)

You can now apply for a Butlers Happiness Card after creating an account here at and froom your dashboard, choose the apply for card option. 

How to apply for a Butlers Chocolate Happiness Card (NZ customers only)

Simply request a card at your nearest Butlers Chocolate Café and register your card at

How does the Butlers Happiness Card work?

You will earn a hot beverage bonus point every time you purchase a hot beverage in Butlers Chocolate Cafés and you can enjoy your 10th hot beverage free on us! Simply present your card at the till before your transaction, as hot beverage points cannot be added after the sale is completed. Your card will be immediately credited with the points earned from your transaction.

New Happiness Card Customers: Please note that all new happiness cards issued from 1st June 2015 must be registered in order to redeem your tenth hot beverage free. You can collect Hot Beverage bonus points straight away, but these will expire after 30 days if your happiness card remains unregistered.

You can also take advantage of our load card facility in any Butlers Chocolate Café. Simply ask your Barista to credit your Butlers Happiness Card with your preferred cash amount and this will be added to the card to be used against future purchases. 

Please note: You must present your card at the till before your transaction, as Hot Beverage Bonus points cannot be added after the sale is completed. Your card will be immediately updated with the Hot Beverage points earned from your transaction.

By using your Butlers Happiness Card, you agree to our Terms and conditions. We reserve the right to change our terms and conditions at any time. Please see our Terms and Conditions here 

Why should I register my Butlers Happiness Card?

You should register your card to redeem your 10th hot beverage free and also protect your Hot Beverage Bonus points or cash balance if your card is lost or stolen. Registering your card will also mean that you can stay up to date with current offers available in store or online.

What offers are available to me as a member?

With the Butlers Happiness card, registered card members will automatically receive a Hot Beverage bonus. This means that for every 9 hot beverages that you buy in-store, we will give you your tenth hot beverage free!

Eligible registered members are also entered into a monthly prize draw to win credit on their card to enjoy as they wish. To be eligible to enter the prize draw, members just need to use their registered card at any Butlers Chocolate Café during the previous month. 

How do I claim my free Hot Beverage?

Once you pick up your Happiness Card, you can start earning Butlers Hot Beverage Bonus points straight away. When you register your card, you can then start to redeem your tenth hot beverage free and you will be alerted in store once you have a free hot beverage to redeem. Hot Beverage Bonus points cannot be redeemed in exchange for cash and are valid for a 12 month period only. All Hot Beverage Bonus points on a card that has been inactive for a 12 month period will expire and will be removed from your account. The cheapest hot beverage will be redeemed from your bill.

If my card is lost or stolen, what do I do?

Just email us at to request a new card and we will post out a replacement to you. Please note we can only replace registered Happiness Cards. 

Unfortunately, if you have not registered your Butlers Happiness card, it is not possible for us to transfer your Hot Beverage Bonus balance or cash balance if applicable.

How can I check my balance on my account?

Butlers Hot Beverage Points will be added immediately after your transaction has been completed and the till receipt will show your current balance. You can also check your registered card balance on-line at

What if I have forgotten my card?

Unfortunately, Hot Beverage Bonus Points can only be added in-store at the time of purchase and cards must be presented at the start of the transaction. 

Why do we ask for some personal information?

The information is supplied for security purposes e.g. if the card is lost. This information is securely held and will not be provided to third parties.

What if I don't want to be contacted by the programme?

When you register your Butlers Happiness card, you will be asked how you want to be contacted. If this box is ignored, you will automatically receive information we feel is relevant to you. You can request to be removed from the contact list at any time by logging into your account and updating your Butlers Happiness account details.

Will any third party see my data?

Personal details that you supply during the application process will be held by Butlers Chocolates in the strictest confidence. No supplied information will be divulged to anyone or any organisation outside of Butlers Chocolates without your required permission.