Travel Retail
Butlers Chocolates, Ireland’s premier family owned chocolatier, have created an irresistible new assortment of luxury chocolates and presented them in elegant, sophisticated ivory gift boxes with a sleeve in rich metallic tones of gold and bronze. The sleeve has a distinctive Art Deco feel with an elegant hoop-shaped reveal featuring 3 signature chocolates. The chocolates, which are crafted with the finest of ingredients, have been designed using popular Asian flavours including Green Tea, Spiced Chai and Mango & Lemongrass. Butlers Chocolate Collection will be available in 3 sizes from May 2018.
Butlers Mini Bars
Butlers tempting collection of mini bars features milk, dark and white mini bars in six sublime flavours. Each mini bar is individually wrapped in vibrant descriptive packaging to reflect the delicious flavour inside.
Butlers mini bars are available in a variety of pack formats including airport retail, food service and an airline cart friendly box. The packaging is striking using vivid colours, which has strong on-shelf impact
Butlers Platinum Collection
Butlers Platinum Collection, a quintessential blend of surprise and elegance promising a superior, sophisticated chocolate experience to discerning travel retail customers.
Beautifully executed with lustrous metallic tones, the strikingly detailed sleeve features a coordinating ribbon and swing tag. Underneath its alluring exterior, lies a luxurious rose gold rigid lidded box embossed with gilded logo. The delicate precious metals theme carries through to the dazzling interior, specially designed to captivate and delight. Creating a unique sense of occasion, a mini clutch-style story card details the opulent chocolate selection inside.
Available in two sizes; 210g and 410g, the Platinum Collection alcohol-free selection includes classic and new favourites from Butlers such as; Pink Himalayan Salted Caramel, Raspberry Panna Cotta and Crème Brûlée.
Butlers Premium Selection
Star Product Finalist at the Frontier Awards
Designed with international travellers in mind, Butlers Premium Selection boxes have been created using rich dark brown and chocolate tones, matt finishes, customised designs and mouth-watering photography.
The rigid boxes, printed with the Butlers logo in gold foil with matching sleeve with integrated ribbon and images of some of Butlers favourite chocolates. The range comprises a set of assorted luxury chocolates and a dark chocolate version, featuring a lavish selection of 14 alcohol free dark chocolate truffles and pralines.
Butlers Premium Ballotins
Butlers premium ballotins feature a delicious selection of assorted chocolates, beautifully giftwrapped in luxurious contemporary giftwrap paper, featuring a delectable collection of assorted chocolates inside.
The Dessert Menu
Butlers Dessert Menu comprises an ambrosial collection of indulgent dessert varieties, beautifully presented in striking packaging. Each generous chocolate features a crisp chocolate shell filled with a deeply luscious centre embodying a popular dessert recipe and then exquisitely finished with a lavish decoration. The Dessert Menu box contains the eight sumptuous flavours of; Café Mocha, Red Velvet, Sticky Toffee, Crème Brûlée, Orange Bombe, Lemon Parfait, Hazelnut Brownie and Panna Cotta.
The Chocolate Box
The Chocolate Box showcases an exquisite collection of delectably delicious chocolates such as 70% Dark Chocolate Truffle, White Butter Praline and Milk Chocolate Salted Hazelnut Caramel, presented in a striking box with maximum on shelf appeal.
Travel Retail Exclusives and Limited Editions
Butlers have a wide range of special travel exclusives such as the stunning Caramel and Nut Assortment featuring a beautiful white pearlised gift box with an attractive overwrap, housing a stunning assortment of popular Caramel and Nut chocolates.
180g Bars
Butlers recently introduced an exquisite new contemporary collection of 180g luxury solid chocolate bars, with eye-catching modern photography, in four delicious varieties – the perfect traveling companion. Beautifully boxed in stylish rigid card packaging, the new premium tablet range comprises the fabulous flavours of:
100g Bars
Butlers ever popular 100g bar range features a beautiful assembly of sumptuous solid chocolate bars with inclusions such as fragrant mixed berry, rich 70% Dark Chocolate, creamy 40% Milk Chocolate and moreish dark chocolate mint crunch.
Butlers Twistwrap Collection
The development of Butlers deluxe sharing pack range was in response to the recognition of the increased demand for premium sharing products. This range features some of Butlers most popular flavours; Hazelnut Praline, Caramel, Mango, Mixed Berry and Honeycomb Crisp, beautifully presented in a large 300g format. These attractive sharing packs offer great value for money, while building on Butlers premium brand credentials.
Butlers Irish Whiskey Collection
Butlers’ range of creamy chocolates inspired by famous Irish drinks has always been popular in travel retail. A recent addition to the comprehensive range was Butlers launch of a premium assortment of enrobed and decorated truffles flavoured with Irish Cream and Irish whiskey to name a few, in a 190g presentation box.
Press Release
The chocolate masters at Butlers are set to unveil an exciting new collection of milk chocolate truffles and chocolate bars, enhanced with the subtle aroma and unique flavour of Drumshanbo Gunpowder Irish Gin. The collection will comprise Drumshanbo Gunpowder Irish Gin flavoured milk chocolate truffles, alongside a 200g milk chocolate filled truffle bar and a 100g solid milk chocolate bar.
Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making. A testament to their chocolate artistry, the chocolatiers at Butlers have succeeded in marrying delicate milk chocolate with the fresh citrus taste and spicy notes of oriental botanicals from Drumshanbo Gunpowder Irish Gin, creating a unique flavour sensation, sure to delight gin lovers everywhere.
Drumshanbo Gunpowder Irish Gin is slow distilled in a medieval copper pot with “oriental botanicals & gunpowder tea” at The Shed Distillery of P.J. Rigney in Co. Leitrim. Taking its name from one of the signature botanicals - Gunpowder Tea, the recipe also includes fresh lime, lemon and grapefruit amongst 8 other exotic botanicals.
Speaking of the collaboration, The Shed’s distillery founder P.J. Rigney commented “how delighted we are to collaborate with Butlers on their new delicious chocolate range.” Aisling Walsh, Marketing Director of Butlers Chocolates said “we are thrilled and very excited about this new partnership and look forward to launching this irresistible collection at TFWA”.
Gin-teresting times ahead, as Butlers Chocolates launch a new chocolate collaboration with Drumshanbo Gunpowder Irish Gin
