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Butlers Chocolates, an Irish family-owned company has been crafting delicious, luxury chocolates in Dublin since 1932.
Travel Retail has been at the heart of our business for over 40 years. Butlers has supplied Travel Retail since the 1980’s and has risen to the fore of the premium chocolate category.
In fact, Butlers pioneered the development of the premium chocolate category in Dublin Airport, at a time when the category was in its infancy on the Irish high street. The Butlers brand is now available in many countries and domestic and international airports around the globe.
SUSTAINABILITY
At Butlers, we are firmly pledged to responsible manufacturing, such as a commitment to local sourcing, using recyclable packaging and reducing single-use plastic.
Butlers Chocolates are vegetarian and are crafted using sustainably sourced cocoa and no palm oil.
The Butlers factory in Dublin has zero waste to landfill and hosts one of Ireland’s largest solar panel installation on its roof, which since installation has produced the equivalent energy to produce 6 million chocolate bars. 
BUTLERS CHOCOLATE CAFÉ
Butlers are also known and loved throughout Ireland and beyond for our eponymous retail concept - Butlers Chocolate Café, an innovative experience personifying the Butlers brand in over 30 stores worldwide including Dubai Airport and other locations in the Middle East and South Asia.
AWARD-WINNING TRAVEL RETAIL PARTNER
Butlers has won many accolades over the years including Supplier of the Year at the prestigious Frontier Awards in Cannes. Butlers Chocolates exhibits at TFWA Cannes and TFWA AP every year.
TRAVEL RETAIL NEWS
Bite Sized Indulgence at Cannes 2023
Butlers Chocolates, Ireland’s foremost premium chocolatier, are set to unveil some delicious new confections at TFWA Cannes this year.
Pretty in Pink
Introducing a beautiful new collection of 16 exquisite dessert-inspired chocolates. The crowd-pleasing favourites include; white chocolate Salted Almond Crocant, Red Velvet and Orange Bombe, all beautifully arranged in a gorgeous blush pink box and matching sleeve featuring captivating chocolate imagery depicting the delicious alcohol-free selection. This new line will enhance the already successful Milk chocolate and Caramel & Nut Collections currently available in many Travel Retail locations.
TRAVEL RETAIL EXCLUSIVE SHARING BAGS
The Butlers team will also feature their delicious new collection of luxury assorted Mini Chocolate bars at this year’s exhibition.
The contemporary travel retail exclusive collection features Butlers most celebrated milk, white and dark chocolate bar varieties in a personal sized mini bar format. Each bag contains 6 delectable flavours including White Coconut & Almond, Salted Caramel and 40% Milk Chocolate.
Each individually wrapped mini bar is crafted using sustainably sourced cocoa, no palm oil and only natural ingredients and flavourings.
Presented in convenient, re-sealable, recyclable pouches, each features a bumper collection of 50 and 35 Butlers favourite mini bars.
There is also a dark chocolate edition with Butlers intensely dark higher cocoa content mini bars - a wonderful gift for discerning chocolate lovers everywhere.
This new range is already available in a number of high profile locations including Dubai Duty Free and ARI The Loop at Dublin Airport.
Visit Butlers Chocolates at Green Village – Stand H50
2022
Butlers Chocolates will reveal its latest collaboration with Drumshanbo Gunpowder Irish Gin at this year's TFWA World Exhibition in Cannes (Green Village H50).
The premium range, designed for gifting, includes an eight-piece chocolate truffle box, 40% milk chocolate bar and 75g lemon truffle-centred bar. The products combine Butlers milk and white chocolate with the Irish gin brands’ 12 botanicals, gunpowder tea and a hint of Sardinian citrus.
Butlers will also feature new flavours, including 70% dark chocolate mint truffle discs, milk chocolate Almond & Coconut pieces, chewy caramels in creamy milk chocolate and salted dark chocolate in its Tasty Pieces snacking range. Crafted using sustainably sourced cocoa, the Tasty Pieces are palm oil-free, with natural ingredients and flavourings and are presented in resealable, recyclable packaging.
Butlers targets ‘time-poor travellers’ with its new Protein+ Chocolate collection, featuring dark chocolate in Dark Chocolate Truffle, Coconut Truffle, Raspberry, Orange and Salt Caramels flavours.
During the Cannes show, Butlers will also showcase new on-pack iconography, designed to communicate the brand’s product attributes in a clear and simple way, while also creating strong shelf stand-out.
2021: Butlers return to Cannes with some exciting new launches
Butlers Chocolates is preparing to reveal a number of delicious new informal chocolate gifts at TFWA, Cannes this autumn. The Butlers team are looking forward to attending this year’s show and reconnecting with customers and industry friends.
Tasty Pieces
Tasty Pieces are one of the delicious new collections that the company will feature this year. Perfect for self-treat or a thoughtful little gift, Tasty Pieces are little morsels of deliciousness in milk, dark and white chocolate. The range is bagged in resealable pouches, designed using a modern, striking colour palette. Recently launched on the domestic market where they are performing well, they will be launched in travel retail in the coming months.
Truffle Range Extension
Individually wrapped truffles have been a popular part of Butlers portfolio. This year sees 3 new flavours added to the extensive collection of 300g tapered boxes. These are based on some of Butlers most popular recipes and include Milk Truffle, Honeycomb Crisp and Milk Salted Caramels.
Irish Atlantic Sea Salt
Drawing on the company’s heritage in the Emerald Isle, Butlers will also introduce 2 new items crafted with Irish Atlantic Sea Salt. These include a dark chocolate bar studded with crystals of salt and a box of milk chocolate caramels flavoured using this fine ingredient.
All of these launches are alcohol-free and are suitable for sale worldwide.
Prestigious Travel Retail Award for Butlers Platinum Collection
Butlers Chocolates were recently thrilled to be awarded a Travel Retail Award for Best Confectionery Product for the stunning Platinum Collection. The inaugural awards showcase the best in class in Travel Retail, as voted for by 5000 travelling consumers from all over the world.
The Platinum Collection was created for chocolate lovers looking for something unique and special - a chocolate gift beyond the ordinary, reflecting the care and thoughts of the gift buyer. The Platinum Collection is the perfect choice for customers looking for a gift with beautiful packaging and delicious classic and contemporary chocolates, working together to create a truly memorable experience for the recipient. The stunning colours and various textures of this beautiful box from Butlers Chocolates, make this chocolate selection a magnificent gift for all ages.
Butlers Chocolates introduce Asian inspired Chocolate Collection at TFWA AP
Butlers Chocolates, Ireland’s premier family-owned chocolatier, have created an irresistible new assortment of luxury chocolates and presented them in elegant, sophisticated ivory gift boxes with a sleeve in rich metallic tones of gold and bronze. The sleeve has a distinctive Art Deco feel with an elegant hoop-shaped reveal featuring 3 signature chocolates. The chocolates, which are crafted with the finest of ingredients, have been designed using popular Asian flavours including Green Tea, Spiced Chai and Mango & Lemongrass. Butlers Chocolate Collection will be available in 3 sizes.
In addition to the Chocolate Collection, Butlers will also show for the first time in Asia, its stylish and successful edit on the flavour of the moment, Gin, with its range of Drumshanbo Gunpowder Irish Gin chocolate truffles and bars. This collection was launched in late 2017 and has been very well received by gin and chocolate lovers all over the world. Butlers will also present their entire Travel Retail collection including elegant assortments, mini bars and impulse bars as well as Irish Cream and Irish Whiskey.
THE TRAVEL RETAIL RANGE
Butlers Mini Bars
Butlers tempting collection of mini bars features milk, dark and white mini bars in six sublime flavours. Each mini bar is individually wrapped in vibrant descriptive packaging to reflect the delicious flavour inside.
Butlers mini bars are available in a variety of pack formats including airport retail, foodservice and an airline cart friendly box. The packaging is striking using vivid colours, which has a strong on-shelf impact.
Butlers Platinum Collection
Butlers Platinum Collection, a quintessential blend of surprise and elegance promising a superior, sophisticated chocolate experience to discerning travel retail customers.
Beautifully executed with lustrous metallic tones, the strikingly detailed sleeve features a coordinating ribbon and swing tag. Underneath its alluring exterior, lies a luxurious rose gold rigid lidded box embossed with a gilded logo. The delicate precious metals theme carries through to the dazzling interior, specially designed to captivate and delight. Creating a unique sense of occasion, a mini clutch-style story card details the opulent chocolate selection inside.
Available in two sizes; 210g and 410g, the Platinum Collection alcohol-free selection includes classic and favourites from Butlers such as; Pink Himalayan Salted Caramel, Raspberry Panna Cotta and Crème Brûlée.
Butlers Premium Selection - Star Product Finalist at the Frontier Awards
Designed with international travellers in mind, Butlers Premium Selection boxes have been created using rich dark brown and chocolate tones, matt finishes, customised designs and mouth-watering photography.
The rigid boxes, printed with the Butlers logo in gold foil with matching sleeves with integrated ribbon and images of some of Butlers favourite chocolates. The range comprises a set of assorted luxury chocolates and a dark chocolate version, featuring a lavish selection of 14 alcohol-free dark chocolate truffles and pralines.
Butlers Premium Ballotins
Butlers premium ballotins feature a delicious selection of assorted chocolates, beautifully gift wrapped in luxurious contemporary gift wrap paper, featuring a delectable collection of assorted chocolates inside.
The Dessert Menu
Butlers Dessert Menu comprises an ambrosial collection of indulgent dessert varieties, beautifully presented in striking packaging. Each generous chocolate features a crisp chocolate shell filled with a deeply luscious centre embodying a popular dessert recipe and then exquisitely finished with lavish decoration. The Dessert Menu box contains the eight sumptuous flavours of; Café Mocha, Red Velvet, Sticky Toffee, Crème Brûlée, Orange Bombe, Lemon Parfait, Hazelnut Brownie and Panna Cotta.
Travel Retail Exclusives and Limited Editions
Butlers have a wide range of special travel exclusives including beautiful gift wrapped gift bars and large gifting packs of mini bars and a beautiful collection of dark chocolate mini bars.
180g Bars
Butlers also produce an exquisite contemporary collection of 180g luxury solid chocolate bars, with eye-catching modern photography, in four delicious varieties – the perfect travelling companion. Beautifully boxed in stylish rigid card packaging, the new premium tablet range comprises the fabulous flavours of:
- White Salted Almond & Butterscotch
- Dark Whole Almond & Orange
- 40% Milk Chocolate
- 70% Dark Chocolate
100g Bars
Butlers ever-popular 100g bar range features a beautiful assembly of sumptuous solid chocolate bars with inclusions such as fragrant mixed berry, rich 70% Dark Chocolate, creamy 40% Milk Chocolate and moreish dark chocolate mint crunch.
Butlers Twistwrap Collection
The development of Butlers deluxe sharing pack range was in response to the recognition of the increased demand for premium sharing products. This range features some of Butlers most popular flavours; Hazelnut Praline, Caramel, Mango, Mixed Berry and Honeycomb Crisp, beautifully presented in a large 300g format. These attractive sharing packs offer great value for money while building on Butlers premium brand credentials.
Gin-teresting Times at Butlers
The chocolate masters at Butlers are set to unveil an exciting new collection of milk chocolate truffles and chocolate bars, enhanced with the subtle aroma and unique flavour of Drumshanbo Gunpowder Irish Gin. The collection will comprise Drumshanbo Gunpowder Irish Gin flavoured milk chocolate truffles, alongside a 200g milk chocolate filled truffle bar and a 100g solid milk chocolate bar.
Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making. A testament to their chocolate artistry, the chocolatiers at Butlers have succeeded in marrying delicate milk chocolate with the fresh citrus taste and spicy notes of oriental botanicals from Drumshanbo Gunpowder Irish Gin, creating a unique flavour sensation, sure to delight gin lovers everywhere.
Drumshanbo Gunpowder Irish Gin is slowly distilled in a medieval copper pot with “oriental botanicals & gunpowder tea” at The Shed Distillery of P.J. Rigney in Co. Leitrim. Taking its name from one of the signature botanicals - Gunpowder Tea, the recipe also includes fresh lime, lemon and grapefruit amongst 8 other exotic botanicals.
Speaking of the collaboration, The Shed’s distillery founder P.J. Rigney commented “how delighted we are to collaborate with Butlers on their new delicious chocolate range.” Aisling Walsh, Marketing Director of Butlers Chocolates said “we are thrilled and very excited about this new partnership and look forward to launching this irresistible collection at TFWA”.
Gin-teresting times ahead, as Butlers Chocolates launch a new chocolate collaboration with Drumshanbo Gunpowder Irish Gin