Butlers Chocolates is an Irish family-owned company and has been crafting delicious luxury chocolates in Dublin since 1932.

Butlers Chocolates is firmly pledged to sustainable and ethical practices across the business, such as a commitment to local sourcing, using recyclable packaging and the reduction of single-use plastic. All chocolates are made using sustainably sourced cocoa.

The Butlers factory in Dublin has zero waste to landfill and hosts Ireland’s largest solar panel installation on its roof, which since installation has produced the equivalent energy to produce 6 million chocolate bars. Travel Retail has been at the heart of the business for over 40 years. In fact, Butlers pioneered the development of the premium chocolate category in Dublin Airport, at a time when the category was in its infancy on the Irish high street. The Butlers brand is now available in many countries and domestic and international airports around the globe. 

Butlers are also known and loved throughout Ireland and beyond for our eponymous retail concept - Butlers Chocolate Café, an innovative experience personifying the Butlers brand in over 30 stores worldwide including Dubai Airport and other locations in the Middle East and South Asia.

Butlers has won many accolades over the years including Supplier of the Year at the prestigious Frontier Awards in Cannes. The company exhibits at TFWA Cannes and TFWA AP every year.

Butlers Chocolates Travel Retail Team




TRAVEL RETAIL NEWS

2021: Butlers return to Cannes with some exciting new launches

Butlers Chocolates is preparing to reveal a number of delicious new informal chocolate gifts at TFWA, Cannes this autumn. The Butlers team are looking forward to attending this year’s show and reconnecting with customers and industry friends.    


Tasty Pieces

Tasty PiecesTasty Pieces are one of the delicious new collections that the company will feature this year. Perfect for self-treat or a thoughtful little gift, Tasty Pieces are little morsels of deliciousness in milk, dark and white chocolate. The range is bagged in resealable pouches, designed using a modern, striking colour palette. Recently launched on the domestic market where they are performing well, they will be launched in travel retail in the coming months.

Some of the moreish recipes include Almond + Butterscotch Bark and Crispy Clusters. 


Truffle Range Extension

Truffles

Individually wrapped truffles have been a popular part of Butlers portfolio. This year sees 3 new flavours added to the extensive collection of 300g tapered boxes. These are based on some of Butlers most popular recipes and include Milk Truffle, Honeycomb Crisp and Milk Salted Caramels.




Irish Atlantic Sea Salt

Sea Salt
Drawing on the company’s heritage in the Emerald Isle, Butlers will also introduce 2 new items crafted with Irish Atlantic Sea Salt. These include a dark chocolate bar studded with crystals of salt and a box of milk chocolate caramels flavoured using this fine ingredient.    


All of the 2021 launches are alcohol-free and are suitable for sale worldwide
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Prestigious Travel Retail Award for Butlers Platinum Collection

Butlers Chocolates were recently thrilled to be awarded a Travel Retail Award for Best Confectionery Product for the stunning Platinum Collection. The inaugural awards showcase the best in class in Travel Retail, as voted for by 5000 travelling consumers from all over the world.

The Platinum Collection was created for chocolate lovers looking for something unique and special - a chocolate gift beyond the ordinary, reflecting the care and thoughts of the gift buyer. The Platinum Collection is the perfect choice for customers looking for a gift with beautiful packaging and delicious classic and contemporary chocolates, working together to create a truly memorable experience for the recipient. The stunning colours and various textures of this beautiful box from Butlers Chocolates, make this chocolate selection a magnificent gift for all ages.

Butlers Chocolates Image


Butlers Chocolates introduce Asian inspired Chocolate Collection at TFWA AP

Butlers Chocolates, Ireland’s premier family-owned chocolatier, have created an irresistible new assortment of luxury chocolates and presented them in elegant, sophisticated ivory gift boxes with a sleeve in rich metallic tones of gold and bronze. The sleeve has a distinctive Art Deco feel with an elegant hoop-shaped reveal featuring 3 signature chocolates. The chocolates, which are crafted with the finest of ingredients, have been designed using popular Asian flavours including Green Tea, Spiced Chai and Mango & Lemongrass. Butlers Chocolate Collection will be available in 3 sizes.


In addition t
o the Chocolate Collection, Butlers will also show for the first time in Asia, its stylish and successful edit on the flavour of the moment, Gin, with its range of Drumshanbo Gunpowder Irish Gin chocolate truffles and bars. This collection was launched in late 2017 and has been very well received by gin and chocolate lovers all over the world. Butlers will also present their entire Travel Retail collection including elegant assortments, mini bars and impulse bars as well as Irish Cream and Irish Whiskey. 

 


THE TRAVEL RETAIL RANGE

Butlers Mini Bars

Butlers tempting collection of mini bars features milk, dark and white mini bars in six sublime flavours. Each mini bar is individually wrapped in vibrant descriptive packaging to reflect the delicious flavour inside.

Butlers mini bars are available in a variety of pack formats including airport retail, foodservice and an airline cart friendly box. The packaging is striking using vivid colours, which has a strong on-shelf impact.

Butlers Chocolates Image

Butlers Platinum Collection

Butlers Platinum Collection, a quintessential blend of surprise and elegance promising a superior, sophisticated chocolate experience to discerning travel retail customers.

Beautifully executed with lustrous metallic tones, the strikingly detailed sleeve features a coordinating ribbon and swing tag. Underneath its alluring exterior, lies a luxurious rose gold rigid lidded box embossed with a gilded logo. The delicate precious metals theme carries through to the dazzling interior, specially designed to captivate and delight. Creating a unique sense of occasion, a mini clutch-style story card details the opulent chocolate selection inside.

Available in two sizes; 210g and 410g, the Platinum Collection alcohol-free selection includes classic and favourites from Butlers such as; Pink Himalayan Salted Caramel, Raspberry Panna Cotta and Crème Brûlée.

Butlers Chocolates Image

Butlers Premium Selection - Star Product Finalist at the Frontier Awards

Designed with international travellers in mind, Butlers Premium Selection boxes have been created using rich dark brown and chocolate tones, matt finishes, customised designs and mouth-watering photography.

The rigid boxes, printed with the Butlers logo in gold foil with matching sleeves with integrated ribbon and images of some of Butlers favourite chocolates. The range comprises a set of assorted luxury chocolates and a dark chocolate version, featuring a lavish selection of 14 alcohol-free dark chocolate truffles and pralines.
Butlers Premium Selection Butlers Premium Selection

Butlers Premium Ballotins

Butlers premium ballotins feature a delicious selection of assorted chocolates, beautifully gift wrapped in luxurious contemporary gift wrap paper, featuring a delectable collection of assorted chocolates inside.
Butlers 100g Bars

The Dessert Menu

Butlers Dessert Menu comprises an ambrosial collection of indulgent dessert varieties, beautifully presented in striking packaging. Each generous chocolate features a crisp chocolate shell filled with a deeply luscious centre embodying a popular dessert recipe and then exquisitely finished with lavish decoration. The Dessert Menu box contains the eight sumptuous flavours of; Café Mocha, Red Velvet, Sticky Toffee, Crème Brûlée, Orange Bombe, Lemon Parfait, Hazelnut Brownie and Panna Cotta.

Butlers Chocolates Image

Travel Retail Exclusives and Limited Editions

Butlers have a wide range of special travel exclusives including  beautiful gift wrapped gift bars and large gifting packs of mini bars and a beautiful collection of dark chocolate mini bars. 

180g Bars

Butlers also produce an exquisite contemporary collection of 180g luxury solid chocolate bars, with eye-catching modern photography, in four delicious varieties – the perfect travelling companion. Beautifully boxed in stylish rigid card packaging, the new premium tablet range comprises the fabulous flavours of:

  • White Salted Almond & Butterscotch
  • Dark Whole Almond & Orange
  • 40% Milk Chocolate
  • 70% Dark Chocolate
Butlers Chocolates Image

100g Bars

Butlers ever-popular 100g bar range features a beautiful assembly of sumptuous solid chocolate bars with inclusions such as fragrant mixed berry, rich 70% Dark Chocolate, creamy 40% Milk Chocolate and moreish dark chocolate mint crunch.

Butlers 100g Bars

Butlers Twistwrap Collection

The development of Butlers deluxe sharing pack range was in response to the recognition of the increased demand for premium sharing products. This range features some of Butlers most popular flavours; Hazelnut Praline, Caramel, Mango, Mixed Berry and Honeycomb Crisp, beautifully presented in a large 300g format. These attractive sharing packs offer great value for money while building on Butlers premium brand credentials.

Butlers Chocolates Image

Gin-teresting Times at Butlers

The chocolate masters at Butlers are set to unveil an exciting new collection of milk chocolate truffles and chocolate bars, enhanced with the subtle aroma and unique flavour of Drumshanbo Gunpowder Irish Gin. The collection will comprise Drumshanbo Gunpowder Irish Gin flavoured milk chocolate truffles, alongside a 200g milk chocolate filled truffle bar and a 100g solid milk chocolate bar.

Founded in 1932, Butlers is Ireland’s premier family-owned firm dedicated to the craft of exceptional chocolate-making. A testament to their chocolate artistry, the chocolatiers at Butlers have succeeded in marrying delicate milk chocolate with the fresh citrus taste and spicy notes of oriental botanicals from Drumshanbo Gunpowder Irish Gin, creating a unique flavour sensation, sure to delight gin lovers everywhere.

Drumshanbo Gunpowder Irish Gin is slowly distilled in a medieval copper pot with “oriental botanicals & gunpowder tea” at The Shed Distillery of P.J. Rigney in Co. Leitrim. Taking its name from one of the signature botanicals - Gunpowder Tea, the recipe also includes fresh lime, lemon and grapefruit amongst 8 other exotic botanicals.

Speaking of the collaboration, The Shed’s distillery founder P.J. Rigney commented “how delighted we are to collaborate with Butlers on their new delicious chocolate range.” Aisling Walsh, Marketing Director of Butlers Chocolates said “we are thrilled and very excited about this new partnership and look forward to launching this irresistible collection at TFWA”.

Gin-teresting times ahead, as Butlers Chocolates launch a new chocolate collaboration with Drumshanbo Gunpowder Irish Gin